Jie Meng is a Senior Lecturer in Digital Marketing and Technologies at the Institute of Digital Technologies, University of Loughborough. With a background in marketing and education, he plays a pivotal role in shaping digital marketing education and research. His expertise lies in neuromarketing, computational advertising, digital marketing analytics, and social media operation and analytics. Jie Meng is committed to advancing knowledge in these areas through his teaching, research, and academic service.
Author Metrics
Jie Meng’s scholarly impact is evident through his author metrics, including citation counts, h-index, and publication output. These metrics reflect the significance of his research contributions and his influence within the academic community.
Jie Meng, affiliated with Loughborough University in the United Kingdom, is a prolific researcher with a Scopus Author Identifier. His ORCID profile provides further insight into his scholarly contributions. Meng’s research has garnered significant attention, with 64 citations across 62 documents, resulting in an h-index of 5. His body of work comprises 14 documents, spanning various topics in digital marketing and technology. This indicates his substantial impact and recognition within the academic community.
Education
Jie Meng holds a Ph.D. in Marketing and a PGCE qualification. His academic journey has equipped him with a strong foundation in marketing theory and pedagogy, enabling him to excel in both teaching and research roles.
Research Focus
Jie Meng’s research is focused on several key areas within digital marketing and technology. These include computational advertising on smart new media, online information exchange and social impacts, brand image projection, and the application of IoTs in marketing and retailing. His work aims to uncover insights into consumer behavior and the digital economy.
Professional Journey
Throughout his career, Jie Meng has held various academic positions and taken on leadership roles in digital marketing education and research. From serving as a Programme Director to Deputy Director of Doctoral Programme, he has contributed significantly to curriculum development, student supervision, and research management.
Honors & Awards
Jie Meng’s contributions to the field of digital marketing have been recognized through numerous honors and awards. These accolades reflect his excellence in teaching, research, and academic service, highlighting his significant impact on the academic community.
Publications Top Noted & Contributions
Jie Meng has authored and co-authored several publications in reputable journals, covering topics such as consumer behavior, digital marketing, and technology. His research contributions have advanced knowledge in these areas and have been widely cited by peers in the field.
Title: Rethinking preemptive consumption: Building mechanisms of reciprocity, contextuality, and risk hedging across scenarios
- Journal: Journal of Retailing and Consumer Services
- Date: May 2024
- DOI: 10.1016/j.jretconser.2024.103766
- Contributors: Jie Meng; Kai Chen
Title: Dialogues with cultural heritage via museum digitalisation: developing a model of visitors’ cognitive identity, technological agent, cultural symbolism, and public engagement
- Journal: Museum Management and Curatorship
- Date: October 18, 2023
- DOI: 10.1080/09647775.2023.2269164
- Contributors: Zirui Wang; Jie Meng
Title: Will Social Distancing in Service Encounters Affect Consumers’ Value Perception During the COVID-19 Pandemic? The Role of Servicescape, Self-Efficacy, and Technological Intervention
- Journal: Journal of Interactive Marketing
- Date: May 2023
- DOI: 10.1177/10949968231156530
- Contributors: Ying Feng; Jie Meng
These publications cover various aspects of consumer behavior, digitalization, and marketing strategies, reflecting Jie Meng’s interdisciplinary research interests and contributions to the field.
Research Timeline
Jie Meng’s research journey has evolved over time, with notable projects, collaborations, and publications shaping his academic trajectory. From securing research funding to supervising Ph.D. students and presenting at conferences, his timeline showcases the breadth and depth of his research endeavors.
