Assist.Prof at College of Business/Jazan University, Saudi Arabia
Dr. Khadija Mehrez is a distinguished academic and researcher with over a decade of experience in higher education, specializing in marketing, tourism, economics, and agricultural development. Serving as Head of the Marketing Department and Director of the Quality and Accreditation Unit, she has demonstrated exceptional leadership in curriculum development and academic quality assurance. Her interdisciplinary research addresses critical regional issues, such as the economic impact of tourism, local agricultural branding, and COVID-19’s effects on public health and the economy, with publications in reputable international journals. Dr. Mehrez is deeply committed to student mentorship and has contributed significantly to enhancing academic standards and fostering research culture. Her work aligns closely with national development goals and reflects a strong commitment to community engagement and innovation. With a rich publication record and demonstrated academic leadership, Dr. Mehrez is highly deserving of the Best Researcher Award in recognition of her impactful scholarship and service.
Professional Profile
Education🎓
Dr. Khadija Mehrez holds a comprehensive academic background in marketing and management, having earned her Ph.D., Master’s, and Bachelor’s degrees from the Faculty of Economics and Management of Tunis (FSEGT), Tunisia. Her academic journey reflects a deep-rooted commitment to business education, with a focus on marketing strategies, consumer behavior, and strategic management. Throughout her educational pursuits, she demonstrated excellence in research and a strong understanding of both theoretical frameworks and practical applications in the field of marketing. Her doctoral studies enabled her to explore complex market dynamics and interdisciplinary approaches, which have become central themes in her teaching and research. This robust academic foundation laid the groundwork for her subsequent roles in academia, including curriculum development, quality assurance, and student mentorship. Dr. Mehrez’s educational achievements not only signify her expertise in marketing but also reinforce her ability to contribute meaningfully to higher education and scholarly research at both national and international levels.
Professional Experience📝
Dr. Khadija Mehrez brings over a decade of professional experience in academia and administration, with a strong focus on marketing education and departmental leadership. Currently serving as an Assistant Professor at the College of Business, Jazan University, Saudi Arabia, she has taught a wide array of undergraduate and graduate courses, including Strategic Marketing, E-Marketing, and Consumer Behavior. From 2019 to 2022, she served as Head of the Marketing Department, where she led curriculum development, faculty coordination, and student engagement initiatives. Her administrative expertise extends to roles such as Director of the Quality & Accreditation Unit and member of the Core Curriculum Committee, contributing to program design and accreditation efforts. Prior to her tenure in Saudi Arabia, Dr. Mehrez held faculty positions at various Tunisian institutions, where she also chaired the Department of Management. Her experience spans research supervision, academic assessment, and quality assurance, making her a seasoned educator and academic leader.
Research Interest🔎
Dr. Khadija Mehrez’s research interests lie at the intersection of marketing strategy, consumer behavior, tourism marketing, and interdisciplinary applications in socio-economic and agricultural development. Her scholarly work demonstrates a strong emphasis on exploring dynamic marketing practices in evolving environments, such as post-revolutionary economies and emerging markets. She has conducted significant research on topics including value chain development, marketing strategies for regional products like Khawlani coffee, and the economic impact of construction investments in Saudi Arabia. Additionally, her interest in bibliometric analysis reflects a dedication to tracking research trends and academic growth in tourism marketing. Dr. Mehrez also explores the broader socio-economic implications of market behavior, as seen in her research on COVID-19 spillovers and the IPO of Saudi Aramco. Through her interdisciplinary lens, she bridges marketing theory with practical applications in agriculture, public policy, and economic modeling, underlining her commitment to innovative, impactful, and contextually relevant research.
Award and Honor🏆
Dr. Khadija Mehrez has received significant recognition throughout her academic and professional career for her contributions to marketing research and higher education. Her scholarly excellence is reflected in her publications in high-impact international journals such as Financial Innovation, Scientia Horticulturae, and the Journal of the Saudi Society of Agricultural Sciences. These publications have addressed pressing issues such as sustainable agricultural marketing, economic development, and strategic consumer insights. In addition to her academic output, she has played a pivotal role in curriculum development and academic quality assurance, earning her leadership positions such as Head of Department and Director of the Quality & Accreditation Unit. Her involvement in shaping graduate programs, such as the Master’s in Digital Marketing at Jazan University, highlights her forward-thinking educational approach. These accomplishments and recognitions underscore her strong commitment to excellence in research, teaching, and academic leadership, making her a deserving candidate for accolades such as the Best Researcher Award.
Research Skill🔬
Dr. Khadija Mehrez possesses a robust set of research skills that span both theoretical and applied domains in marketing and interdisciplinary studies. Her ability to design and execute empirical research is evident through her publications in reputable peer-reviewed journals. She is proficient in quantitative and qualitative research methodologies, including survey design, statistical analysis, and case study approaches. Dr. Mehrez has a keen eye for identifying emerging trends in marketing, consumer behavior, and tourism, and she effectively integrates socio-economic and environmental perspectives into her research. Her bibliometric analysis skills, as demonstrated in her recent work on tourism marketing trends, reflect her capacity to synthesize large datasets to uncover patterns and inform strategic decisions. Moreover, her collaborative research on topics such as value chain development and the impact of COVID-19 showcases her versatility in working across disciplines and cultures. Her strong analytical thinking, academic rigor, and innovative mindset make her an outstanding researcher and academic leader.
Conclusion💡
Dr. Khadija Mehrez is a highly qualified and deserving candidate for the Best Researcher Award. Her multidisciplinary research, leadership in academic administration, contribution to regional development, and sustained scholarly activity make her stand out. While adding bibliometric indicators and highlighting global impact could further strengthen her case, she already meets and exceeds many criteria typically associated with this recognition.
Publications Top Noted✍️
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Marketing strategies for value chain development: Case of Khawlani coffee-Jazan Region, Saudi Arabia
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Authors: K.H. Mehrez, H. Khemira, A.M. Medabesh
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Year: 2023
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Journal: Journal of the Saudi Society of Agricultural Sciences
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Citations: 19
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Effect of fertilization on yield and quality of Arabica coffee grown on mountain terraces in southwestern Saudi Arabia
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Authors: H. Khemira, A. Medebesh, K.H. Mehrez, N. Hamadi
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Year: 2023
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Journal: Scientia Horticulturae
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Volume: 321, Article: 112370
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Citations: 7
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Socioeconomic spillovers of COVID-19: Case of Saudi Arabia
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Authors: I. Ahmed, A.M. Medabesh, K.H. Mehrez, N. Shili, C. Socci, S. Deriu
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Year: 2023
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Journal: Kybernetes
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Volume: 52(3), Pages: 1070–1093
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Citations: 5
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Saudi Aramco’s IPO: The motivational factors involved in the purchase of Saudi Aramco shares
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Authors: K. Mehrez, L. Hamid, A. Medabesh, G. Nesreen
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Year: 2020
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Journal: Journal of Business and Retail Management Research
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Volume: 15(1)
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Citations: 4
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Disaggregated effect of construction investments on the Saudi economy: A dynamic computable general equilibrium model of Saudi Arabia
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Authors: I. Ahmed, K. Mehrez, C. Socci, S. Deriu, N.M. Mathkur, I.P. Casasr
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Year: 2024
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Journal: Financial Innovation
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Volume: 10(1), Article: 28
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Citations: 3
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Bibliometric Review of Research on Tourism Marketing, 1979–2023
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Le Profil du dirigeant dans un environnement hyper-turbulent (EHT): le cas du dirigeant tunisien dans un environnement post-révolution
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Authors: M. Khadija, K. Tamzini, T. Lazher Ayed
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Year: 2016
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Conference: XXVe Conférence Internationale de Management Stratégique
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Pages: 1–27
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Citations: Not specified
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Les déterminants des choix stratégiques dans un environnement hyper-turbulent: le cas de l’environnement tunisien
