Associate Professor | Tianjin University of Finance and Economics | China
Dr. Dongzhi Chen is a researcher at the China Tourism Academy / Data Center of the Ministry of Culture and Tourism, Beijing, specializing in tourism analytics, digital platforms, and consumer behavior within the hospitality sector. His research focuses on peer-to-peer accommodation, platform-based trust mechanisms, and the evolving dynamics of traveler–host interactions. Dr. Chen has produced 11 scholarly publications, which have collectively earned 146 citations and an h-index of 6, demonstrating both his academic productivity and the rising impact of his work. His recent article, “Hosts’ Facial Affinity in Peer-to-Peer Platforms: Scale Development and Validation”, reflects his expertise in developing behavioral scales, applying robust empirical methods, and exploring nuanced dimensions of digital hospitality engagement. Over the course of his research career, Dr. Chen has collaborated with 19 co-authors, contributing to multidisciplinary studies that address tourism experience quality, service personalization, consumer perception modeling, and data-driven strategic planning. His research has been cited in studies related to digital consumer psychology, platform governance, tourism marketing, and service innovation, underscoring its relevance to both industry practitioners and academic scholars. Dr. Chen’s work also plays an important societal and policy role by offering evidence-based insights that enhance cultural tourism development, inform government decision-making, and support the sustainable growth of China’s tourism ecosystem. With a strong commitment to methodological rigor and applied research, he aims to advance the global understanding of tourism behavior while promoting innovative approaches that improve service standards, strengthen the competitiveness of tourism industries, and contribute positively to the broader field of hospitality and tourism management.
Featured Publications
Chen, D., Zhang, W., Lian, M., Ma, P., & Xu, J. (2025). Hosts’ facial affinity in peer‑to‑peer platforms: Scale development and validation. Journal of Hospitality and Tourism Management. Advance online publication. https://doi.org/10.1016/j.jhtm.2025.101339
Chen, D., Zhang, W., Bi, J.-W., Qiu, H., & Lyu, J. (2024). Hosts’ online affinities and their impacts on the number of online reviews on peer-to-peer platforms. Tourism Management, 100, 104817. https://doi.org/10.1016/j.tourman.2023.104817 ScienceDirect+1
Qiu, H., Chen, D., Yang, J., Zhang, K., & Liu, T. (2024). Tourism collaboration evaluation and research directions. Tourism Recreation Research, 49(2), 431–438. https://doi.org/10.1080/02508281.2021.2023838 Taylor & Francis Online+1
Chen, D., & Bi, J.-W. (2022). Cue congruence effects of attribute performance and hosts’ service quality attributes on room sales on peer-to-peer accommodation platforms. International Journal of Contemporary Hospitality Management. https://doi.org/10.1108/ijchm-10-2021-1275 ResearchGate+1
Qiu, H., Chen, D., Lyu, J., He, H., & Li, C. (2021). Affinity-seeking strategies of homestay hosts: Scale development and validation. Journal of Hospitality and Tourism Management. https://doi.org/10.1016/j.jhtm.2021.09.008
