Phd student at Sidi Mohamed Ben Abdellah University Fez, Morocco
Mourad AARABE is a dynamic doctoral researcher in Management Sciences, specializing in marketing, customer experience, and digital transformation in tourism and healthcare. With a prolific record of over 20 publications—including journal articles, book chapters, and conference papers with esteemed publishers such as Springer, IEEE, and IGI Global—he demonstrates strong academic productivity and innovation. Mourad serves as Editor-in-Chief of a scientific volume, showcasing leadership in scholarly publishing. His interdisciplinary work integrates AI, digital marketing, and territorial branding, addressing contemporary global challenges. In addition to his research, he actively contributes to academia through teaching, mentoring, and participation in scientific conferences. He has completed extensive training in research methodologies, data analysis, and AI applications. Although he is still completing his PhD, his achievements reflect exceptional promise and dedication to advancing knowledge. Mourad’s research excellence, combined with academic service and leadership, make him a compelling and highly deserving candidate for the Best Researcher Award.
Professional Profile
Education🎓
Mourad AARABE has pursued a robust and progressive educational path in management and marketing. He is currently a Ph.D. candidate in Management Sciences at USMBA Fez, where his research focuses on marketing, customer experience, and digital transformation. He holds two master’s degrees—one in Strategic Marketing and Commercial Management from FSJES Souissi-Rabat (2022), and another in Management and Marketing of Service Companies from ENCG Fez (2018). His academic journey began with a Bachelor’s degree in Economics and Management from the Faculty of Larache (2015), following a DUT in Marketing and Communication Techniques from EST Fez (2013). Mourad’s education has provided him with a strong foundation in both theoretical and applied aspects of business, marketing, and strategic management. His academic excellence is further supported by numerous professional certifications and specialized training in artificial intelligence, data analysis, research methodologies, and project management, making his educational profile both comprehensive and future-oriented.
Professional Experience📝
Mourad AARABE brings a blend of academic and professional experience in marketing, management, and education. Since 2019, he has served as a permanent educator at the Specialized Institute of Applied Technology, where he teaches courses in digital marketing, e-commerce, statistics, organizational management, and more. He also supervises students and contributes to curriculum development, internship coordination, and pedagogical committees. His leadership includes mentoring over 50 trainees annually and coaching aspiring entrepreneurs. Prior to his academic career, Mourad worked as a Customer Relationship Manager at Attijariwafa Bank (2013–2018), where he managed client portfolios, led sales initiatives, and implemented commercial action plans. He is also an active member of the LAREMEF Research Lab’s Management, Marketing Communication, and Tourism research team at ENCG Fez. This rich combination of industry practice and academic engagement enables Mourad to bridge theory with real-world application, making him a highly effective educator and researcher in the field of management sciences.
Research Interest🔎
Mourad AARABE’s research interests lie at the intersection of marketing, digital transformation, and customer experience, with a strong focus on the tourism, healthcare, and service sectors. He is particularly interested in how emerging technologies—such as artificial intelligence, digital platforms, and smart environments—can enhance customer engagement and satisfaction. His work explores themes like smart tourism, digital branding, and the evolving dynamics of customer behavior in response to technological innovation. Mourad also investigates the role of AI in optimizing service delivery and territorial marketing, contributing to both theoretical development and practical applications in strategic marketing. Additionally, he is passionate about bibliometric analysis, literature reviews, and the application of qualitative and quantitative methods to uncover new insights in management science. His interdisciplinary approach allows him to address complex challenges in marketing and service innovation, positioning his research to make significant academic and societal impacts in the digital age.
Award and Honor🏆
Mourad AARABE has earned recognition for his academic and professional contributions through various honors and achievements. While currently pursuing his Ph.D., he has already distinguished himself as a leading voice in digital marketing and customer experience research. His role as Editor-in-Chief of the scholarly book AI Innovations for Customer Experience Optimization in the Service Sector with IGI Global reflects his academic leadership and editorial excellence. Mourad has also been invited to present at numerous prestigious international conferences, including IEEE and Springer-sponsored events, showcasing the impact and relevance of his work in management and tourism innovation. He has received multiple certifications and accolades from respected institutions for his participation in research training programs and professional development in AI, data analysis, and research methodology. These acknowledgments affirm his dedication to scholarly advancement and his growing influence in the academic community, making him a worthy candidate for further recognition such as the Best Researcher Award.
Research Skill🔬
Mourad AARABE possesses a comprehensive and evolving set of research skills that reflect his commitment to academic excellence and innovation. He is proficient in both qualitative and quantitative research methodologies, with hands-on experience in data analysis tools such as SPSS, NVivo, and R. His skills in bibliometric analysis, systematic literature reviews, and thematic exploration enable him to identify trends, gaps, and opportunities across a wide range of topics in marketing and management. Mourad is adept at designing research instruments, including surveys and interview protocols, and excels in developing conceptual frameworks for theoretical exploration. He has also acquired specialized training in AI applications for research, project management, and scientific writing, enhancing his ability to produce high-quality, impactful studies. His editorial and publication experience with international journals and conferences further showcases his strong analytical, organizational, and communication abilities. Collectively, these skills make him a capable and forward-thinking researcher in the digital and service-oriented economy.
Conclusion💡
Mourad AARABE is a strong and promising candidate for the Best Researcher Award. His multidisciplinary research contributions, editorial leadership, academic service, and professional training position him as a forward-thinking and impactful researcher in management sciences and digital marketing. While final PhD completion and high-impact journal publications could further bolster his case, his current profile already reflects significant scholarly potential and achievement.
Publications Top Noted✍️
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Smart Tourism Experience and Responsible Travelers’ Behavior: A Systematic Literature Review
Authors: M. Aarabe, N.B. Khizzou, L. Alla, A. Benjelloun
Year: 2024
Citations: 29
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The Impact of Digitalisation on the Customer Experience in Medical Tourism: A Systematic Review
Authors: B.K. Nouhaila, M. Aarabe, L. Alla
Year: 2024
Citations: 28
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Marketing Applications of Emerging Technologies: A Systematic Literature Review
Authors: M. Aarabe, N.B. Khizzou, L. Alla, A. Benjelloun
Year: 2024
Citations: 23
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The Transformative Impact of Artificial Intelligence on Tourism Experience: Analysis of Trends and Perspectives
Authors: M. Aarabe, M. Bouizgar, N.B. Khizzou, L. Alla, A. Benjelloun
Year: 2025
Citations: 6
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Technology-Driven and Personality in the Travel Experience Within a Destination: Literature Review and Proposal for Analysis Model
Authors: M. Aarabe, M. Bouizgar, N.B. Khizzou, L. Alla, A. Benjelloun
Year: 2025
Citations: 5
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Smart Territorial Marketing and Promotion of Customer Engagement Towards the Territorial Brand: A Systematic Review of Literature
Authors: M. Bouizgar, M. Aarabe, N.B. Khizzou, L. Alla, A. Benjelloun
Year: 2025
Citations: 4
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Current Trends in Scientific Research on Managerial Innovations in Healthcare Supply Chain: A Bibliometric Analysis
Authors: N.B. Khizzou, M. Aarabe, L. Alla
Year: 2024
Citations: 4
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The Digital Transformation of Medical Tourism: A Systematic and Bibliometric Review of the Literature
Authors: N.B. Khizzou, M. Aarabe, M. Bouizgar, L. Alla, A. Benjelloun
Year: 2025
Citations: 2
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AI and Digital Technologies for Transforming Territorial Branding Management: A Systematic Review
Authors: M. Bouizgar, M. Aarabe, N.B. Khizzou, L. Alla, A. Benjelloun
Year: 2025
Citations: 1
