Lecturer and Researcher | University of Málaga | Spain
Dr. Lázaro Florido-Benítez is an accomplished Spanish academic and researcher with a strong record of contributions in the fields of tourism, airport marketing, digital innovation, and smart city development. He earned his Ph.D. in Tourism and Marketing from the University of Málaga in 2015 with the highest distinction (cum laude), following a Master’s in Tourism Management and Planning, an Executive Master in Airport Management, and a Master’s in Teacher Training. Currently serving as a lecturer and researcher at the University of Málaga, Dr. Florido-Benítez has over a decade of international experience spanning academia, consultancy, and teaching in Spain and the United Kingdom. His professional career includes consultancy roles with Düsseldorf and Schiphol airports, where he worked on improving passenger satisfaction, loyalty, and digital marketing strategies, as well as leadership in supervising student theses and mentoring future professionals. His research interests lie in digital tourism, aerotainment, AI applications in tourism and air transport, cybersecurity in travel, and sustainable development, producing pioneering insights published in Annals of Tourism Research, Sustainable Development, Cities, Electronics, and other prestigious Scopus- and IEEE-indexed journals. As a reviewer for leading journals such as Annals of Tourism Research and Tourism Management, he brings critical expertise and a commitment to advancing the discipline. Dr. Florido-Benítez’s research skills encompass advanced data analysis, digital marketing strategy, systematic reviews, and applied consultancy in tourism and airport management. His awards and honors include recognition for his doctoral thesis and academic excellence during his teacher training program. He is also an active member of professional and educational communities, contributing to both academic growth and practical innovation in the tourism sector. With an h-index of 11, 33 research documents, and 388 citations across 251 publications, his scholarly impact continues to expand internationally, reflecting both the quality and influence of his research.
Profiles: Google Scholar | Scopus | ORCID
Featured Publications
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Florido-Benítez, L. (2021). The effects of COVID-19 on Andalusian tourism and aviation sector. Tourism Review, 76(4), 829–857. Cited by: 95
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Florido-Benítez, L. (2022). The impact of tourism promotion in tourist destinations: A bibliometric study. International Journal of Tourism Cities. Cited by: 93
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Florido-Benítez, L. (2021). International mobile marketing: A satisfactory concept for companies and users in times of pandemic. Benchmarking: An International Journal. Cited by: 68
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Florido-Benítez, L., & del Alcázar Martínez, B. (2024). How Artificial Intelligence (AI) is powering new tourism marketing and the future agenda for smart tourist destinations. Electronics, 13(21), 4151. Cited by: 38
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Florido-Benítez, L. (2016). Análisis de las fortalezas y debilidades del mobile marketing como herramienta de promoción de los destinos turísticos. TURYDES: Revista sobre Turismo y Desarrollo Local Sostenible, 9(21), 1–18. Cited by: 35
