Published on by Global Scholar Awards

🌟Mrs.Tatyana Bastrygina, Marketing, Best Researcher Award🏆

  Tatyana Bastrygina at Swinburne University of Technology, Malaysia

Tatyana Bastrygina is a highly motivated researcher and team leader with a background in data analysis and project management. Holding a Doctor of Philosophy in Marketing from Swinburne University of Technology, she has demonstrated proficiency in various languages, including English, Russian, Kazakh, and Malay. Tatyana’s professional journey spans across diverse roles, from research and teaching assistantships to managerial positions in multinational companies. She has actively contributed to academia and social initiatives, emphasizing collaboration and innovation.

Orcid Profile

Education:

Tatyana Bastrygina earned her Doctor of Philosophy in Marketing from Swinburne University of Technology in 2024. Previously, she obtained a Bachelor’s degree in International Business from the same institution in 2020.

Research Focus:

Tatyana’s research focuses on data analysis, literature review, and journal publication procedures within the marketing domain. She utilizes tools like SPSS and SmartPLS to conduct in-depth research, contributing to scholarly work and publications.

Professional Journey:

Tatyana has held various roles, including Research Assistant and Teaching Assistant at Swinburne University Sarawak Campus. She has also served as a Curator at the Global Shapers Community, engaging in projects addressing global challenges. Additionally, Tatyana has experience as an Assistant Manager and Personal Assistant in multinational companies, where she demonstrated strong organizational and communication skills.

Honors & Awards:

Tatyana Bastrygina’s contributions have been recognized through various honors and awards, reflecting her dedication to research, leadership, and academic excellence.

Publications Top Noted & Contributions:

Tatyana has authored articles for scholarly publications and contributed to academic research projects. Her work encompasses literature analysis, data interpretation, and the dissemination of findings through publications and presentations.

Book Chapter: Healthcare digital transformation through the adoption of artificial intelligence

  • DOI: 10.1016/B978-0-443-21598-8.01002-2
  • Contributors: Julien Abinahed; Omar Aboumarzouk; Mohammad Ahmad; Abdulla Al Ansari; Fairouz M. Aldhmour; Adhari Abdullah AlZaabi; Kholood Baalwi; Shidin Balakrishnan; Tatyana Bastrygina; Yassine Bouchareb, and others.

Book Chapter: Unraveling the power of social media influencers: Qualitative insights into the role of Instagram influencers in the hospitality and tourism industry

  • DOI: 10.1016/B978-0-443-21598-8.00014-2
  • Contributors: Brian Kee Mun Wong; Sivakumar Vengusamy; Tatyana Bastrygina
  • Additionally, there is a journal article:

Journal Article: Unraveling the power of social media influencers: Qualitative insights into the role of Instagram influencers in the hospitality and tourism industry

  • Journal: Journal of Hospitality and Tourism Management
  • DOI: 10.1016/j.jhtm.2024.01.007
  • Contributors: Tatyana Bastrygina; Weng Marc Lim; Ryan Jopp; Marc Arul Weissmann

Research Timeline:

Tatyana’s research timeline outlines her academic journey, from her undergraduate studies to her doctoral research. It highlights key milestones, such as completing degrees, participating in research projects, and contributing to publications, illustrating her growth and development as a researcher.

 

Tatyana Bastrygina | Marketing | Best Researcher Award

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