Dr. Ahmed Almoraish is a seasoned academic professional with expertise in marketing, particularly focusing on customer experience and B2B relationships. Currently serving as a Lecturer in Marketing at Cardiff School of Management, Cardiff Met University, and as a Business Tutor at Cardiff Business School, Cardiff University, Dr. Almoraish holds a Ph.D. in Marketing from the University of Strathclyde, UK. He has a diverse educational background, including a Master of Business Administration (MBA) from Cardiff University and a Bachelor of Business Administration from Taiz University, Yemen. Dr. Almoraish has received various honors and awards throughout his career, including the prestigious Chevening Scholarship.
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Dr. Ahmed Almoraish has an impressive publication record, with several articles published in reputable journals such as the Journal of Business Research and the Journal of Retailing and Consumer Services. He has also authored book chapters in edited volumes, demonstrating his expertise and contribution to the field of marketing. Additionally, Dr. Almoraish has presented his research at numerous conferences, showcasing his scholarly impact and engagement within the academic community.
- Citations: 15 since 2019
- h-index: 2
- i10-index: 1
These metrics are commonly used in academic and research contexts to gauge the impact and productivity of researchers and their publications. The h-index, for instance, indicates that there are 2 papers that have been cited at least 2 times each. Similarly, the i10-index indicates that there are at least 1 paper that has been cited at least 10 times.
Education:
Dr. Almoraish pursued his academic journey with determination and diligence, culminating in a Ph.D. in Marketing from the University of Strathclyde, UK. He also holds a Master of Business Administration (MBA) from Cardiff University, where he conducted research on marketing managers’ awareness in the context of Yemen’s accession to the World Trade Organization. His academic foundation includes a Bachelor of Business Administration from Taiz University, Yemen, where he began his journey into the field of business administration.
Research Focus:
Dr. Almoraish’s research interests revolve around various aspects of marketing, including customer experience, B2B relationship marketing, organizational agility, impulsive buying, and influencer marketing. He employs both quantitative and qualitative research methods, utilizing tools such as structural equation modeling (SEM) and fuzzy-set qualitative comparative analysis (FsQCA) to explore complex phenomena in marketing. His research contributes to advancing knowledge in these areas and provides practical insights for businesses and marketers.
Professional Journey:
Dr. Almoraish’s professional journey encompasses a rich tapestry of academic roles and industry experiences. From his early career as a Marketing Research Specialist at Yemen Company for Ghee and Soap Industry to his current positions as a Lecturer and Business Tutor at renowned universities in the UK, he has continually evolved as a scholar and educator. Dr. Almoraish’s industry experience, coupled with his academic pursuits, positions him as a valuable resource in bridging the gap between theory and practice in marketing.
Honors & Awards:
Throughout his career, Dr. Almoraish has been recognized for his academic excellence and contributions to the field of marketing. He was awarded the prestigious Chevening Scholarship, funded by the British government, to pursue his master’s degree in the UK. Additionally, he has received research funding and awards from various institutions, including Cardiff Metropolitan University and Longulf Trading (UK) Ltd. These honors underscore his dedication and achievements in academia.
Publications Noted & Contributions:
Dr. Almoraish has made significant contributions to the academic literature through his publications in esteemed journals and book chapters. His research articles, such as those published in the Journal of Business Research and the Journal of Retailing and Consumer Services, delve into critical topics like customer experience and marketing analytics. Furthermore, his book chapters offer insights into emerging trends in influencer marketing and brand partnerships, reflecting his expertise in contemporary marketing practices.
Title: “Understanding the relationship between marketing analytics, customer agility, and customer satisfaction: A longitudinal perspective.”
- Authors: G. Agag, YM. Shehawy, A. Almoraish, R. Eid, HC. Lababdi, TG. Labben, …
- Journal: Journal of Retailing and Consumer Services
- Volume: 77
- Pages: 103663
- Citations: 11
- Year: 2024
Title: “How does past and present customer experience explain the satisfaction with the supplier? A fuzzy set qualitative comparative approach”
- Authors: A. Almoraish, S. Gounaris
- Conference: European Marketing Academic Annual Conference: EMAC 2018
- Citations: 3
- Year: 2018
Title: “Conceptualising customer experience in B2B services”
- Authors: A. Almoraish, S. Gounaris, B. Wagner
- Publisher: Athens Institute for Education and Research
- Citations: 1
- Year: 2017
Title: “A dynamic, relational approach to B2B customer experience: a customer-centric perspective from a longitudinal investigation”
- Authors: S. Gounaris, A. Almoraish
- Journal: Journal of Business Research
- Volume: 177
- Pages: 114606
- Year: 2024
Title: “Brand and Influencer Partnerships – not just for one campaign”
- Author: A. Almoraish
- Book: Influencer marketing: building brand communities and engagement (2nd edition)
- Year: 2024
Research Timeline:
Dr. Almoraish’s research timeline showcases his commitment to scholarly inquiry and the progression of his academic endeavors. From his early doctoral research on customer experience in the B2B context to his current projects investigating topics like mindful consumption and social media advertising, he has maintained a consistent trajectory of research excellence. His timeline also includes conference presentations, collaborative projects, and upcoming submissions, highlighting his ongoing contributions to the field.
Collaborations and Projects:
Dr. Almoraish actively collaborates with esteemed colleagues and researchers on various projects and initiatives. His collaborations extend across different institutions and disciplines, fostering interdisciplinary perspectives and enriching the scope of his research. Notable projects include grant applications, longitudinal studies, and conceptual frameworks exploring diverse facets of marketing and consumer behavior. These collaborations underscore Dr. Almoraish’s collaborative spirit and his commitment to advancing knowledge in the field of marketing.
